Nothing New Under The Sun


I caught an advert for Range Rover just now which made me reflect on how much the design of current cars - particularly the blocky SUVs and Chinese EVs - takes from the extreme styling cues of the 'out there' design magazines of the late 1960s, when impossibly large alloy wheels and ultra-wide, ultra low-profile tyres were simply that: impossible to realise in the real world given the then current technology and manufacturing techniques. These, and most other design cues then, came from the fever dreams of sci-fi, and were signifiers of the inevitable future of the automobile. It may have taken sixty-odd years to get to it, but the future as imagined when I was a schoolboy - so far adrift from any kind of reality back then - appears to be now, in the second quarter of the twenty-first century.  The irony is that it just looks normal and rather prosaic now...

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